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Facebook Global Product Spotlight
Project type
Video, Biweekly newsletter
Facebook Global Product Spotlight
Training Video Production, Learning Content Design & Creative Direction
Mark Tran
Director and Producer
Global Sales Product News - Bi-Weekly Video Series
Overview:
To address the challenge of rapidly evolving product updates and ensure global sales teams stayed informed, this bi-weekly video news program delivered timely, relevant product announcements tailored for a worldwide audience.
Objective:
Keep global sales teams up-to-date on critical product changes and launches, while maintaining strong engagement through clear, concise storytelling — measured by video completion rates and internal feedback.
Key Results:
• Delivered real-time product insights in a fast-paced, digestible format.
• Increased engagement and retention of product knowledge across global sales teams.
• Created a scalable communication channel to streamline product messaging.
Format:
Short-form video series, published bi-weekly, optimized for internal platforms with a focus on relevance, clarity, and visual engagement.
