Kanex

Kanex, driven by a passion for innovation, curiosity, and unconventional design, partnered with us to overhaul their brand identity and packaging as part of a strategic push to launch their consumer electronics into mass retail within a six-month timeline. The goal was to create a brand that stood out in the highly competitive consumer electronics market while staying true to Kanex's core values of creativity and boldness.

We led a comprehensive brand review and worked with a virtual creative team to execute a complete redesign that included the brand identity, trade show booth, website, and retail packaging. The result was a brand that not only resonated internally with the team but also caught the attention of consumers and industry professionals alike.

Key Contributions:

Brand Identity & Positioning—crafted a fresh and distinctive brand identity that reflected Kanex's passion for innovation and unconventional design. Positioned the brand to motivate internal teams and differentiate the company in a crowded marketplace.

Trade Show Presence—designed a small-but-mighty presence at CES, ensuring Kanex stood out among competitors and garnered attention at one of the most important global tech events.

Packaging Design—developed innovative packaging that enhanced the consumer experience and reinforced the brand’s bold identity, helping drive in-store sales and retail visibility.

Website Overhaul—created a new, user-friendly website design that aligned with the rebrand and showcased Kanex’s products in a visually appealing and engaging way.

Global Recognition—the rebrand won multiple international product placements, significantly exceeding the company’s original retail and market goals.

This successful rebrand transformed Kanex into a standout player in the consumer electronics space, positioning them for continued growth and success in the retail market.