Shanti

This project centered on building a holistic brand experience for a new meditation platform, designed to foster mindful connection and personal growth for a diverse, global audience. The work spanned brand identity and storytelling, platform design and development, social community and app creation, print materials, and comprehensive go-to-market and social strategy.

Brand Design & Narrative Development
The brand identity was crafted to evoke calm, clarity, and inclusivity. This included defining a visual language, tone of voice, and overarching narrative that would resonate with both seasoned practitioners and meditation beginners. Through collaborative workshops and competitive analysis, I helped shape a positioning strategy that emphasized the platform’s unique offering — blending ancient wisdom with modern wellness practices.

Platform Design & Development
The meditation platform itself was conceived as a seamless, user-centered experience across web and mobile. I led the design and development teams to create intuitive interfaces that supported guided meditations, live sessions, personal progress tracking, and integrated community spaces. The development process focused on scalability, accessibility, and content flexibility, ensuring the platform could grow alongside its user base.

Social Community & App Development
In addition to the core platform, I collaborated on building a companion app designed to nurture micro-moments of mindfulness throughout the day. The app featured personalized meditation reminders, social challenges, and community-led discussions, driving deeper engagement. This social layer created a supportive, interactive ecosystem where users could connect and share their journeys.

Print Materials & Visual Extensions
To support partnerships, in-person events, and influencer collaborations, we developed a suite of print materials including brand brochures, event collateral, and guided journal inserts. These materials extended the brand narrative into physical touchpoints, reinforcing the platform’s holistic and immersive brand story.

Go-to-Market & Social Strategy
A comprehensive go-to-market plan and ongoing social strategy guided the platform’s public launch and long-term engagement. This included tailored content calendars, influencer partnerships, community-driven challenges, and mindful storytelling across channels. The strategy emphasized authenticity, education, and two-way dialogue, creating space for both expert voices and user-generated content to shine.

Key Results:

Unified brand identity and cohesive digital presence
Fully integrated platform and companion app experience
Successful launch campaign with community-first approach
Scalable strategy for future growth and content expansion