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WEMO Smart Home
WEMO – Brand Identity, Product Launch & 360 Marketing Campaign
Brand Identity Design, Product Videos, Website Design, Packaging, Brand Look Book, Photography & Campaign Creative
Aaron Kim
Lead Designer
Originally a sub-brand within the Belkin product portfolio, these home automation products were rebranded as an independent entity. As the lead designer, I directed the creative development of a distinctive and memorable brand name and identity that resonated with consumers, establishing the brand as synonymous with home automation. I also led the design of packaging, app visuals, in-store retail displays, and partnership initiatives, ensuring a cohesive brand presence across all touchpoints.
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