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Facebook Connectivity

Facebook Connectivity – Terragraph, Magma, and Wifi Express

Comprehensive Training for Telecom Professionals & Market Expansion

Brittney Cunningham

Directed Creative and Learning and Development

Aaron Kim

Head of Design

Developed comprehensive technical training and certification programs for telecom executives, professionals, developers, installers, and small business owners. Our focus was to create a robust training experience that equipped participants with the knowledge and skills to successfully implement and operate Facebook's Terragraph, Magma, and Wifi Express technologies.

Our team led the creation of a strategic delivery plan and LMS platform for external learners, utilizing WordPress to build an accessible, user-friendly system to support a wide range of stakeholders. The training program was designed to reduce support tickets, improve operational efficiency, and facilitate market expansion in emerging markets, particularly in Africa.

Key Contributions:

Technical Training Design—created comprehensive courses, guides, and training programs tailored to different audience segments including telecom execs, developers, and small business owners.

External LMS Platform—developed a custom Learning Management System (LMS) on WordPress, enabling easy access to training materials and certifications for an external audience.

Certification & Training Courses—designed and developed engineering connectivity courses and certification programs to enhance technical proficiency and reduce reliance on support.

Impactful Results—the program led to a 98% reduction in support tickets for Terragraph and Magma, directly contributing to the successful launch and market expansion in Africa.

High Enrollment & Completion Rates—launched the program at a Global Telecom Conference, which resulted in high learner enrollment and strong completion rates—demonstrating the program’s effectiveness and market engagement.

This program not only equipped telecom professionals with the skills to succeed but also played a critical role in expanding Facebook’s Connectivity solutions in new markets and increasing the adoption of Terragraph, Magma, and Wifi Express technologies.

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